June 3, 2022

Gorayadoors CRM

Problem Statement

Goraya Building Supplies Pty Ltd is a building supplies company that provides a wide range of construction materials to contractors, builders, and DIY enthusiasts across Australia. The company has a large customer base and a wide range of products, which makes it challenging to manage customer relationships and sales activities efficiently.


Custom Software Development for a door manufacturing company.

  • Design

    Custom Software Development, Web Application

  • Client


Open Project

Client Overview

Goraya Building Supplies Pty Ltd, a prominent player in the Australian construction materials market, faced significant challenges in managing its extensive customer base and diverse product range efficiently. The need for a robust Customer Relationship Management (CRM) system was evident to enhance communication, streamline processes, and boost sales efficiency.

Scope of Work

  1. Comprehensive Needs Assessment: Cuebites initiated the project by conducting a thorough analysis of Goraya Building Supplies’ existing processes, identifying pain points, and understanding the specific requirements of the business. This assessment laid the foundation for a customized CRM solution.

  2. Tailored Software Development: Leveraging its extensive experience in custom software development, Cuebites designed a scalable CRM system that precisely addressed Goraya Building Supplies’ challenges. The software was engineered to streamline customer interactions, manage sales pipelines, and provide insights into customer behavior for informed decision-making.

  3. User-Friendly Interface: Recognizing the diverse user base within the organization, Cuebites focused on creating an intuitive and user-friendly interface for Gorayadoors CRM. This approach ensured easy adoption across various departments, including sales, customer support, and management.

  4. Integration with Existing Systems: To ensure a seamless transition, Cuebites integrated Gorayadoors CRM with Goraya Building Supplies’ existing systems. This integration facilitated data synchronization, eliminating silos and providing a unified view of customer interactions.

  5. Scalability for Future Growth: Anticipating the client’s future expansion, Cuebites designed the CRM system with scalability in mind. The solution could accommodate the growing needs of Goraya Building Supplies Pty Ltd, ensuring its continued effectiveness as the business expanded.


  1. Enhanced Customer Relationship Management: Gorayadoors CRM successfully optimized the management of customer relationships, providing a centralized platform for tracking customer interactions, preferences, and purchase history.

  2. Improved Communication Channels: The implemented CRM system improved communication channels, enabling timely and personalized interactions with customers. This resulted in increased customer satisfaction and loyalty.

  3. Increased Sales Efficiency: The streamlined sales processes and real-time insights provided by Gorayadoors CRM contributed to a notable increase in sales efficiency. Sales teams could now focus on high-priority leads and opportunities.

  4. Adaptability and Future-Readiness: The scalable nature of the CRM system ensured that Goraya Building Supplies Pty Ltd could adapt to future business growth seamlessly. The solution evolved alongside the company’s needs, positioning them for sustained success.


Cuebites’ collaboration with Goraya Building Supplies Pty Ltd on the Gorayadoors CRM project exemplifies our commitment to delivering tailored, effective solutions. By addressing specific pain points and leveraging our expertise in custom software development, we empowered our client to enhance customer relationships, streamline operations, and drive increased sales efficiency. The successful implementation of Gorayadoors CRM stands as a testament to Cuebites’ capability to deliver impactful digital solutions for businesses in diverse industries.

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