June 3, 2019

Ark Group Project

What we did

We have designed a unique brand identity to differentiate them from their competitors. We also automated their inquiry and enlisting forms and agreements so that their whole workflow process can be done online.


Create a brand identity and develop a website for Ark Group, and automate their work process so that it can be integrated into their website. 

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Web Design & Development

  • Client

    Ark Group

Open Project

Client Overview

Ark Group, a subsidiary of BSI, is a financial services provider, with NFS Accounting specializing in offering tax and investment advice to small and medium-sized businesses in Australia. Cuebites was tasked with creating a unique brand identity for Ark Group, developing a professional website, and implementing an integrated solution to automate their workflow processes.


Cuebites took on the comprehensive project to establish a distinctive brand identity for Ark Group, build a user-friendly website, and automate their workflow processes. The primary goals were to differentiate Ark Group in the market, enhance their online presence, and streamline their internal processes through workflow automation.

Scope of Work

  1. Brand Identity Creation: Collaborating closely with Ark Group, Cuebites conceptualized and designed a unique brand identity. The goal was to set Ark Group apart from its competitors, incorporating elements that resonate with the company’s values and target audience.

  2. Website Development: Our web design team developed a professional website for Ark Group, reflecting the newly created brand identity. The website was designed to provide visitors with a comprehensive understanding of Ark Group’s services and establish a trustworthy online presence.

  3. Workflow Automation: Cuebites devised and implemented an integrated solution to automate Ark Group’s workflow processes. This included automating inquiry forms, enlistment processes, and agreements, allowing the entire workflow to be conducted seamlessly online.

  4. Online Forms and Agreements: The automated solution included the creation of online inquiry forms and enlistment processes. This streamlined the client interaction process, making it more efficient and accessible. Additionally, automated agreements facilitated smoother transactions and reduced manual paperwork.


  1. Unique Brand Identity: Ark Group now possesses a unique brand identity that distinguishes it in the financial services sector. The cohesive visual elements convey professionalism and align with the company’s values.

  2. Professional Website: The developed website serves as a professional online platform for Ark Group, effectively communicating its services and building credibility among potential clients. The website is user-friendly and accessible, enhancing the overall online experience.

  3. Workflow Automation: The implemented workflow automation solution has significantly improved internal processes for Ark Group. By digitizing inquiry forms, enlistment processes, and agreements, the workflow is now streamlined, reducing manual efforts and enhancing efficiency.

  4. Online Accessibility: Clients can now interact with Ark Group seamlessly through online forms and agreements. This not only enhances the client experience but also contributes to a more efficient and agile business operation.


Cuebites successfully delivered a comprehensive solution for Ark Group, encompassing a unique brand identity, a professional website, and workflow automation. This project showcases Cuebites’ ability to provide end-to-end digital solutions tailored to the specific needs of financial service providers. Ark Group is now positioned with a distinctive brand presence, an efficient online platform, and streamlined workflow processes, setting the stage for enhanced client interactions and business growth.

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